Marketing of Agricultural Products 9th edition
ISBN:0130105848
ISBN13:9780130105844
Publisher:Prentice Hall
Authors:Richard L. Kohls, Joseph N. Uhl
Marketing of Agricultural Products Description
Marketing of Agricultural Products 9 Edition The ninth edition of Marketing of Agricultural Products contains completely updated content, tables, figures, and references including the 1997 Census of Agriculture and Business, as well as Trade data, and U.S. Department of Agriculture studies. It blends marketing and economic theory with real world analytical tools to assist readers in better understanding the food system and making profitable marketing decisions. This edition includes increased treatment of food value-adding and marketing management, including advertising, new product development, sales promotion, pricing, and logistics. For farmers, consumers, or those in food marketing.