Sports Marketing 1th edition

ISBN:0132135469

ISBN13:9780132135467

Publisher:Prentice Hall

Authors:Michael Fetchko, Donald Roy, Donald P. Roy, Kenneth E. Clow

Sports Marketing Description

Sports Marketing 1 Edition Understand the business of sports through a practitioner’s perspective.   Written from the perspective of those who’ve been actively involved in the sports business, Sports Marketing addresses business and marketing issues pertinent to sports as observed by the practitioners and scholars themselves. Through its extensive presentation of current information, this text also helps encourage readers to get actively involved and engaged in the process of sports entertainment.  
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